
01
The opening
A flyboarder over the water, one word of the headline in cyan italic, two buttons.
On every screen
The energy of the sea, organized around the visitor
Water Adventure brings the energy of Dubai's coast into a bold page. Deep blues, bright aqua and action photographs set the mood. Experience categories give each kind of visitor a place to start, from adrenaline to a quiet day on the water, with contact prompts beside the pictures.
The site, read one section at a time. What each one is for, and the one thing the design does there.

01
A flyboarder over the water, one word of the headline in cyan italic, two buttons.

02
A white marquee of five claims, then three tall photograph cards, each with a number chip.

03
Four cards with a category chip and a price in dirhams, the only prices on the page.

04
Three video cards shot in portrait, the page's one change of aspect ratio.

05
A street map of the coast with pins on it, live rather than a picture of one.

06
A jet ski at sunset under the page's only uppercase headline, and one cyan button.
Every colour was read off the rendered page and weighted by the area it paints. Photographs are not in it.