01
The opening
Your client sees one calm photograph, a row of stars and two buttons. The first screen feels quiet and professional.
Lumetra
This template is for an aesthetic clinic, a skin clinic or a spa.
On every screen
Recommended for
- Aesthetic clinics
- Skin clinics
- Spas
What it has
- Steps of a first visit
- Areas of the face
- Two treatments at a time
- Client comments
- First-visit form
- Booking button
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What it does for your clinic
Your client feels calm and safe before the first visit.
Your client feels calm and cared for.
The colours are cream and brown, and the page has a lot of empty space. The page feels like a quiet treatment room.
Your client books a first visit without fear.
A form at the end asks seven simple questions. Your client feels listened to, and you know the client's needs before the first visit.
New clients trust your clinic.
Three clients' comments are shown with stars. A new client feels safe when other clients say good things about the clinic.
Your client sees your best treatments first.
The main treatments are shown with large photographs. A numbered list explains the steps of a first visit, so your client knows what will happen.
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What your client sees and feels
These are six sections of the website, in the order your client sees them.
02
How it works
This section explains the steps of a first visit with numbers. A new client feels less nervous, because the client knows what will happen.
03
The concern selector
A photograph of a face has dots on the brow, the cheeks and the jaw. Your client chooses the area to ask about and feels understood.
04
Signature treatments
This section shows two treatments at a time. Each treatment has a large photograph and a short description, so your client feels well informed.
05
Client experiences
Three clients' comments are shown with five stars each. A new client feels safe when other clients say good things about the clinic.
06
The assessment form
The form sits on the only strong colour of the page, so your client notices the form. Seven simple questions make your client feel listened to.
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How the colours make your client feel
Cream and brown are the colours of skin, clay and wood. Your client feels calm, clean and cared for, like in a quiet treatment room.
- Cream
- Cotton
- Clay
- Night
- Cocoa
- Stone
- Coffee
- Sand
The titles use Cormorant Garamond, a typeface with thin, elegant letters. The titles feel gentle and calm. The small text uses Work Sans, which is easy to read on a phone.